Privacy Policy

Effective Date: May 26, 2025

App Forge Lab Inc. ("Company", "we", "us", or "our") respects your privacy and is committed to protecting it through this Privacy Policy.

This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use Michael, our AI Assistant, to build mobile and web apps, whether through our website, app, or associated services (collectively, the “Service”).

By accessing or using the Service, you agree to the collection and use of your information in accordance with this Privacy Policy.

1. Information We Collect

We collect several types of information to provide and improve our services:

Personal Information

• Name
  
• Email address
  
• Billing information (credit card, billing address, etc.)
  
• Account login credentials
  

Usage and Technical Data

• IP address
  
• Usage data (e.g., clicks, time on page, features used)
  
• Device and browser information
  
• Location data (approximate, based on IP)
  

Content and Communications

• Uploaded content or files
  
• Communications sent through customer support or email
  

2. How We Collect Information

We collect data through the following means:

• User account registration forms
  
• Cookies and similar tracking technologies
  
• Embedded scripts and analytics tools
  
• Customer support forms and email correspondence
  
• Third-party integrations
  
• Email subscriptions
  

3. Use of Information

We use your data to:

• Create and manage your account
  
• Provide and improve our services
  
• Process payments and billing
  
• Respond to support requests and inquiries
  
• Analyze usage patterns for product enhancement
  
• Send updates, marketing emails, and service-related notices (you can opt out anytime)
  
• Ensure compliance with legal obligations
  

4. Legal Basis for Processing (for EU Users)

We process personal data under the following legal bases:

• Performance of a contract — to provide the service you signed up for
  
• Consent — for marketing communications and optional features
  
• Legal obligation — for compliance with tax, fraud, or law enforcement requirements
  
• Legitimate interests — for product improvement and analytics
  

5. Sharing and Disclosure

We do not sell or rent your personal data. We may share your information with:

• Third-party service providers for processing, storage, and analysis (e.g., Google, Meta, AWS, Microsoft)
  
• Analytics and tracking services, including Google Analytics, Meta Pixel, and Bing Webmaster Tools
  
• Payment processors and cloud hosting platforms
  
• Regulatory or legal authorities, when required by law or subpoena
  

6. Data Retention

We retain personal data for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce our agreements.

7. Data Storage and Security

Your information is securely stored on AWS servers located in the USA. We implement industry-standard security measures, including:

• Data encryption (in transit and at rest)
  
• Access controls and authentication
  
• Routine security audits and vulnerability checks
  

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Maintain sessions
  
• Improve site performance and user experience
  
• Understand user behavior via analytics tools
  
• Personalize marketing campaigns
  

You may control or disable cookies through your browser settings. Disabling cookies may limit some functionality.

9. Your Rights

If you are located in the European Union (GDPR), you have the right to:

• Access, correct, or delete your personal data
  
• Withdraw consent at any time
  
• Object to or restrict certain processing
  
• Data portability
  
• Lodge a complaint with your local data protection authority
  

If you are a California resident (CCPA/CPRA), you have the right to:

• Know what personal data we collect and how it is used
  
• Request access to your data
  
• Request deletion of your data
  
• Opt-out of the sale of personal data (we do not sell your data)
  

You can exercise your rights by contacting us at support@appforgelab.com.

10. Children’s Privacy

Our services are not intended for or directed to children under 13. We do not knowingly collect personal information from anyone under 13. If we learn that we have collected personal data from a child under 13, we will delete it promptly.

11. International Data Transfers

Your data may be transferred to and maintained on servers located outside your state, province, country, or other governmental jurisdiction, including the United States, where data protection laws may differ from those in your jurisdiction.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for legal, operational, or regulatory reasons. We will notify you of material changes through our website or email. Continued use of the Service after such changes constitutes your consent to the updated policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:

App Forge Lab Inc.
Contact email: support@appforgelab.com